Engineer by training, business by choice.
From analysis to building.
I like taking a messy problem and giving it clarity and structure, then turning that into something people can act on.
I studied electronics engineering, then found I cared most about what happens after the tech works: who uses it, why, and whether it holds up as a business.
So I followed that. First into operations and analytics at ADP, then closer to customers in marketing at za:media. My MBA in Berlin gave me the space to build something of my own, Evolvix, from interviews to a working MVP.
Today I run marketing and finance at VIRAS Solutions, working with four founders on AI software for diagnostic lab robots. It's the most ownership I've ever had, in a team that learns together, and I love it.
Business & FinancingVIRAS Solutions · Berlin
Product BuilderEvolvix · MBA thesis
Marketing Analystza:media · Berlin
Business AnalystADP · Hyderabad
Where I've worked.
I run marketing and finance for a five-person deep-tech team building AI control software that lets standard robots handle sample prep in diagnostic labs. Two roles that pull in opposite directions, and holding both makes every decision sharper.
My MBA thesis turned into a product: an AI wellness assistant for Slack and Teams, taken from user research to a working MVP.
Data-led FMCG campaigns, a drink launch in Paris, and moving the team's reporting from Excel to live dashboards.
Where I learned how operations really run: analytics and process improvement on a global HR-tech recruiting platform.
What I've picked up.
Go-to-market
- GTM Strategy
- Positioning
- Product Marketing (PMA certified)
- Content & LinkedIn
Finance & Data
- Cost & Cash-flow Planning
- Funding Strategy
- Excel & Power BI
- SQL
Product & AI
- User Research
- OpenAI API
- Supabase & Lovable
- Model Context Protocol
Operations
- HubSpot & Salesforce
- Jira & Confluence
- SAP HCM
- Figma